In spring of this year (2014), I developed a video strategy for my blog (2014-2016). So far my productions were mostly covered by “Behind the Scenes” still imagery but now – since my creative audience keeps growing and asking for it persistently – I decided to record most of my shoots for the blog on video.
My Video Formats for BLOG+
I was facing the challenge of finding the right names and structure for my different video products with regards to a clear marketing approach.
Although it’s not yet plainly visible for you (due to a lack of final products…) I already want to talk about it here…
- FREEMIUM: I defined a line called FREEMIUMS where you receive a short – about 5 minutes – video completely explaining a setup in a convenient length. You find them here all over the platform.
- “FLAGSHIP”: Further, I developed an internal format called “flagship” – these are costly comprehensive tutorials about a specific topic. As you might know, I just released my first COMBOtut “The Anatomy of a Production Day”.
- “CREATIVE IMPACT”: And then there’s a hybrid in between: creative impact video tutorials, also covering a specific topic –yet shorter in duration and priced less expensively than the “flagships”.
Back from Berlin: Art Nudes Video Tutorial Shot
I just got back from Berlin where I shot my first “creative impact”-tutorial with Canadian model Hanna. I am very excited and the shoot went very well.
Topic: “B&W Nudes – Sense of Soul”. Results and the full tutorial are finished and published.
Some Personal Background
20 years ago, I was already into producing video clips and commercials (camera, edit, directing). This was the era of BetaSP, linear editing and Windows 3.1. For some of you this might sound like Stone Age. Well, compared to today… it was.
The tech tremendously evolved and today it’s more affordable and easy to create footage. Though just like 100 years ago, a meaningful and valuable result still depends on a solid concept…
More Tech. More Stress. More Fun.
Now since I started valuing video production as a serious asset to my photographic works, I had (and still have) to gear-up my equipment.
I decided to share with you a priceless insight into the gear that I use for the technical implementation of my productions.
The process and gear involved are still not perfect but these are the means and possibilities I have to work my wonders with for now. I’m somewhere on a good prosumer level, imo.
Producing the Flagship “Anatomy of a Production Day”
It always seems to be the same dilemma with me: if I seek for a new creation/product, I don’t take the baby steps first, I just stretch for the most intensive, complicated and (financially) risky adventure.
Instead of producing a few FREEMIUMS first, or a decent medium tutorial, I decided to go with the flagship. It was a hell of a ride (start in January, released Nov, 1st) but it was worth the learning curve. The video production was attached to a real photo shoot of mine which made the overall production itself not less complicated 🙂
Anyhow: I am very happy with the outcome but that’s not the catch here.
I want to show you a bunch of documentary stills so you get an idea of what we were doing:
Dan’s Personal Video Gear List
The following gear list sums up the core-gear I own to shoot my stuff self-sufficient:
- NIKON D800 (+EH-5b AC Adapter = batteries are really weak!)
- Sony DSC-RX100 III (wonderful compact camera, great sensor, fully manual control)
- GoPro Hero3 (aerial, overview shots) (no need for a Hero4. Hero3 is sufficient!)
- Ambient Mic: Rode VideoMic Pro
- Interview Mic: Sennheiser ew122p / ENG-Set Wireless
- Tascam DR-60D Linear PCM recorder (Audio)
- Liliput 7’ Field Monitor
- 2x Led Lighting Panels
- 3x Tungsten Hotlights Set (3x 800W)
- Samsung Pad with Tele-Prompter App
- Pad Prompter by OneTakeOnly
- Premiere Pro 6 on PC
And whenever I actually produce a flagship, I need to rent a bunch more cameras (Sony, Canon), light (Arri) and other stuff 🙂
My Insight: In the Near Future, a Real Video-Cam is Needed
Shooting with my equipment and an additional DSLRs is fine at the moment.
But it seems that for a fast, solid and presumable handling (without any complication) a real good prosumer video cam is inevitable. If I sum up the costs of gear associated with a DSLR (or Black Magic or RED…), it’s simply getting too expensive: a cage, external XLR converters, matte boxes, plates, accu-system and a million other things – this all just doubles (at least) the cost of a good “old” real digital video cam…